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/mooncake package
packaging design
" the shimmer, shell, sliver
2023
role: visual of packaging
the concept is inspired by a blend of the moonlight. The light is usually spreading out from a strong intensity to a weak end so the edge shows a rough and bumpy surface. The key item is designed as an oval shape filled with free-flow curved lines, which just like a piece of glowing shell under moonlight. Two distinct font families are paired with symbols to foster a sense of charm. A mix of red, sliver and black are used in a harmony.
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